Last updated: [10 July, 2026]
These terms govern your use of the V8 CRM website and platform. By creating an account or using the platform, you agree to them. If you are using V8 CRM on behalf of a business, you confirm you have authority to bind that business, and “you” means the business.
V8 CRM is operated by MADRE LIMITED, a company registered in England, Wales and USA. Company No: 13840674. VAT No: GB403105461. Registered office: Regina House, 124 Finchley Road, London, United Kingdom, NW3 5JS. Contact: info@wearemadre.com.
1. The service
V8 CRM is a software platform for managing contacts, pipelines, marketing, messaging, automations, AI-assisted tools, and social media scheduling. The features available to you depend on your subscription plan. We may improve, change, or withdraw features over time. If a change materially reduces the core service you pay for, we will give you reasonable notice.
2. Accounts
You must provide accurate account information and keep it up to date. You are responsible for all activity under your account, including users you add, and for keeping login credentials secure. Tell us immediately if you suspect unauthorised access. Accounts are for business use by people aged 18 or over.
3. Subscriptions and payment
Fees, billing frequency, and included usage are set out on our pricing page or in your order. Unless agreed otherwise:
- Subscriptions renew automatically at the end of each billing period until cancelled
- Fees are payable in advance and are non-refundable except where these terms or the law say otherwise
- Usage-based charges, such as SMS, phone, or AI usage beyond plan allowances, are billed as incurred
- We may change prices with at least 30 days’ notice, taking effect from your next renewal
- If payment fails, we may suspend the service after notice until payment is made
Prices exclude VAT unless stated.
4. Cancellation
You can cancel at any time through your account or by contacting us. Cancellation takes effect at the end of the current billing period. No refunds are given for partial periods unless required by law.
5. Your data
You own the data you and your users put into the platform, including your contacts, messages, and content (“Customer Data”). You grant us the rights needed to host, process, and transmit it in order to provide the service.
You are the controller of Customer Data and we are the processor. You are responsible for having a lawful basis to hold and contact the people in your account, for honouring opt-outs, and for the accuracy of the data. Our data processing terms form part of this agreement.
After your account closes, you have 30 days to export your data. After that we may delete it, except where we must keep records by law.
6. Messaging and marketing compliance
V8 CRM lets you send emails, SMS, WhatsApp messages, and make calls. You are solely responsible for making sure your use complies with applicable law, including UK GDPR, PECR, and the rules of any carrier or messaging platform. That includes obtaining valid consent where needed, identifying yourself in messages, and processing unsubscribes promptly. We may suspend messaging features if your sending triggers spam complaints, carrier blocks, or legal risk.
7. AI features
The platform includes AI tools that can hold conversations, handle calls, and generate content. AI output can be inaccurate or incomplete. You are responsible for reviewing AI output before relying on it or sending it to your customers, and for making clear to your customers, where the law requires, that they are interacting with an automated system.
8. Acceptable use
You must not use the platform to:
- Send spam or unlawful, deceptive, or infringing content
- Upload malware or attempt to breach the security of the platform
- Resell or provide the service to third parties except as your plan allows
- Harvest data or use the platform in a way that degrades it for others
We may suspend or terminate accounts that breach this section, with notice where practical.
9. Intellectual property
We and our licensors own the platform, its software, and branding. You get a non-exclusive, non-transferable right to use it for your business during your subscription. You keep all rights in Customer Data. If you give us feedback, we may use it without obligation to you.
10. Availability and support
We aim to keep the platform available at all times but do not guarantee uninterrupted service. Maintenance, updates, and factors outside our control can cause downtime. Support is provided by documentation, video guides, and email as described on our website or in your plan.
11. Third-party services
The platform connects to third-party services such as email providers, phone carriers, social media platforms, and payment processors. We are not responsible for those services, their availability, or their terms, which apply to you directly.
12. Liability
Nothing in these terms excludes liability that cannot be excluded by law, including for death or personal injury caused by negligence, or fraud.
Subject to that, we are not liable for loss of profits, revenue, data, or goodwill, or for indirect or consequential loss. Our total liability arising out of the service in any 12-month period is limited to the fees you paid us in that period.
The platform is a tool. We are not responsible for the outcomes of your sales, marketing, or customer communications.
13. Indemnity
You will cover us against claims, losses, and costs arising from your Customer Data, your messaging and marketing activity, or your breach of these terms, except to the extent caused by our own breach.
14. Termination
We may terminate or suspend your access if you materially breach these terms and do not fix the breach within 14 days of notice, if required by law, or if you become insolvent. On termination your right to use the platform ends and outstanding fees become due.
15. Changes to these terms
We may update these terms. For material changes we will give at least 30 days’ notice by email or in the platform. If you do not accept the changes, you may cancel before they take effect. Continued use after the effective date means you accept the updated terms.
16. General
These terms are the whole agreement between us for the platform. If a provision is found unenforceable, the rest remain in effect. You may not transfer this agreement without our consent. Nothing in these terms creates a partnership or agency.
17. Governing law
These terms are governed by the laws of England, Wales and USA, and the courts have exclusive jurisdiction, except that we may seek to protect our intellectual property in any court.